---
type: "Bill"
title: "Relating to: disclosures regarding content generated by artificial intelligence in political advertisements, granting rule-making authority, and providing a penalty. (FE)"
description: "Relating to: disclosures regarding content generated by artificial intelligence in political advertisements, granting rule-making authority, and providing a penalty. (FE)"
jurisdiction: "us/states/wi"
legislature: "Wisconsin Legislature"
session: "2023"
identifier: "AB 664"
citation: "Wisconsin AB 664 (2023)"
classification: ["bill"]
subjects: []
status: "enacted"
primary_sponsors: ["Armstrong", "Bare", "Behnke", "C. Anderson", "Conley", "Considine", "Dittrich", "Emerson", "Goeben", "Gundrum", "J. Anderson", "Joers", "Kitchens", "Krug", "Mursau", "Neylon", "O'Connor", "Rettinger", "Riemer", "Schraa", "Snodgrass", "Snyder", "Tittl", "Wichgers"]
version_count: 2
action_count: 38
vote_count: 3
first_action: "2023-11-09T06:00:00+00:00"
last_action: "2024-03-21T05:00:00+00:00"
source: "openstates"
source_identifier: "ocd-bill/642b8442-d0d2-46ce-bb56-f4d66c68a131"
source_url: "https://docs.legis.wisconsin.gov/2023/proposals/reg/asm/bill/ab664"
source_hash: "67cd838303d68e2cb3f044ab6bd35b1f24ee637d365bc3eaaf218698ffd5b745"
vintage: "2026-07-01"
source_snapshot: "https://data.openstates.org/daily/2026-07-01/public.pgdump"
retrieved_at: "2026-07-06"
confidence: "reported"
tags: ["legislation", "bill", "us-wi"]
---

# Wisconsin AB 664 (2023) — Relating to: disclosures regarding content generated by artificial intelligence in political advertisements, granting rule-making authority, and providing a penalty. (FE)

## Version chain

The bill's text revisions, in order — the diff chain from filing to enrollment.

1. **Assembly Substitute Amendment 1** (committee substitute) — [source](https://docs.legis.wisconsin.gov/document/amends/2023/REG/AB664-ASA1)
2. **Bill Text** (committee substitute) — [source](https://docs.legis.wisconsin.gov/document/proposaltext/2023/REG/AB664)

## Votes

- Public hearing requirement waived by committee on Senate Organization, pursuant to Senate Rule 18 (1m), Ayes 3, Noes 2 — **3–2** (pass) · upper
- Report Assembly Amendment 2 adoption recommended by Committee on Campaigns and Elections, Ayes 8, Noes 0 — **8–0** (pass) · lower
- Report passage as amended recommended by Committee on Campaigns and Elections, Ayes 8, Noes 0 — **8–0** (pass) · lower

## Sponsors

- Armstrong — primary (person)
- Bare — primary (person)
- Behnke — primary (person)
- C. Anderson — primary (person)
- Conley — primary (person)
- Considine — primary (person)
- Dittrich — primary (person)
- Emerson — primary (person)
- Goeben — primary (person)
- Gundrum — primary (person)
- J. Anderson — primary (person)
- Joers — primary (person)
- Kitchens — primary (person)
- Krug — primary (person)
- Mursau — primary (person)
- Neylon — primary (person)
- O'Connor — primary (person)
- Rettinger — primary (person)
- Riemer — primary (person)
- Schraa — primary (person)
- Snodgrass — primary (person)
- Snyder — primary (person)
- Tittl — primary (person)
- Wichgers — primary (person)

## Timeline

The legislative action history — every referral, reading, and vote.

- **2023-11-09T06:00:00+00:00** Introduced by Representatives Neylon, C. Anderson, J. Anderson, Armstrong, Bare, Behnke, Conley, Considine, Dittrich, Emerson, Gundrum, Joers, Kitchens, Krug, Mursau, O'Connor, Riemer, Rettinger, Schraa, Snodgrass, Snyder, Tittl, Wichgers and Goeben; cosponsored by Senators Quinn, Spreitzer, Feyen, Hesselbein and Cabral-Guevara `introduction`
- **2023-11-09T06:00:00+00:00** Read first time and referred to Committee on Campaigns and Elections `reading-1, referral-committee`
- **2023-11-15T06:00:00+00:00** Representative Subeck added as a coauthor
- **2023-11-22T06:00:00+00:00** Representative Haywood added as a coauthor
- **2023-11-22T06:00:00+00:00** Fiscal estimate received `receipt`
- **2024-01-08T06:00:00+00:00** Representative Palmeri added as a coauthor
- **2024-01-09T06:00:00+00:00** Public hearing held
- **2024-01-12T06:00:00+00:00** Representative Ratcliff added as a coauthor
- **2024-01-30T06:00:00+00:00** Assembly Amendment 1 offered by Representative Rozar
- **2024-01-30T06:00:00+00:00** Assembly Amendment 2 offered by Committee on Campaigns and Elections
- **2024-01-30T06:00:00+00:00** Executive action taken
- **2024-02-07T06:00:00+00:00** Report Assembly Amendment 2 adoption recommended by Committee on Campaigns and Elections, Ayes 8, Noes 0 `committee-passage-favorable`
- **2024-02-07T06:00:00+00:00** Report passage as amended recommended by Committee on Campaigns and Elections, Ayes 8, Noes 0 `committee-passage-favorable`
- **2024-02-07T06:00:00+00:00** Referred to committee on Rules `referral-committee`
- **2024-02-13T06:00:00+00:00** Placed on calendar 2-15-2024 by Committee on Rules
- **2024-02-14T06:00:00+00:00** Assembly Substitute Amendment 1 offered by Representative Neylon
- **2024-02-15T06:00:00+00:00** Read a second time `reading-2`
- **2024-02-15T06:00:00+00:00** Assembly Substitute Amendment 1 adopted `amendment-passage`
- **2024-02-15T06:00:00+00:00** Ordered to a third reading `reading-3`
- **2024-02-15T06:00:00+00:00** Rules suspended
- **2024-02-15T06:00:00+00:00** Read a third time and passed `passage, reading-3`
- **2024-02-15T06:00:00+00:00** Ordered immediately messaged
- **2024-02-15T06:00:00+00:00** Received from Assembly `receipt`
- **2024-02-19T06:00:00+00:00** Read first time and referred to committee on Senate Organization `referral-committee`
- **2024-02-19T06:00:00+00:00** Available for scheduling
- **2024-02-20T06:00:00+00:00** Representative Shankland added as a coauthor
- **2024-03-11T05:00:00+00:00** Public hearing requirement waived by committee on Senate Organization, pursuant to Senate Rule 18 (1m), Ayes 3, Noes 2
- **2024-03-11T05:00:00+00:00** Placed on calendar 3-12-2024 pursuant to Senate Rule 18(1)
- **2024-03-12T05:00:00+00:00** Read a second time `reading-2`
- **2024-03-12T05:00:00+00:00** Ordered to a third reading `reading-3`
- **2024-03-12T05:00:00+00:00** Rules suspended to give bill its third reading
- **2024-03-12T05:00:00+00:00** Read a third time and concurred in `passage, reading-3`
- **2024-03-12T05:00:00+00:00** Ordered immediately messaged
- **2024-03-12T05:00:00+00:00** Received from Senate concurred in `receipt`
- **2024-03-15T05:00:00+00:00** Report correctly enrolled on 3-15-2024 `enrolled`
- **2024-03-18T05:00:00+00:00** Presented to the Governor on 3-18-2024 `executive-receipt`
- **2024-03-21T05:00:00+00:00** Report approved by the Governor on 3-21-2024. 2023 Wisconsin Act 123 `executive-signature`
- **2024-03-21T05:00:00+00:00** Published 3-22-2024 `became-law`

## Source

OpenStates / OpenCivicData bulk snapshot [2026-07-01](https://data.openstates.org/daily/2026-07-01/public.pgdump); origin `ocd-bill/642b8442-d0d2-46ce-bb56-f4d66c68a131`. Confidence: reported (aggregated from official Wisconsin legislature records).