---
type: "Bill"
title: "Advertising."
description: "Existing law, the Alcoholic Beverage Control Act, authorizes the Department of Alcoholic Beverage Control to issue a craft distiller license to a person that has facilities and equipment for, and is engaged in, the commercial manufacture of distilled spirits. The act authorizes a beer manufacturer, winegrower, rectifier, or distiller or manufacturer of spirits to purchase advertising space from, or on behalf of, an on-sale retail licensee when specified conditions are met and the advertising is conducted pursuant to a written contract with the on-sale licensee. Existing law makes specified violations of these advertising provisions punishable as a misdemeanor."
jurisdiction: "us/states/ca"
legislature: "California Legislature"
session: "20192020"
identifier: "SB 717"
citation: "California SB 717 (20192020)"
classification: ["bill"]
subjects: ["Advertising."]
status: "enacted"
primary_sponsors: ["Jones"]
version_count: 4
action_count: 21
vote_count: 5
first_action: "2019-02-22"
last_action: "2019-10-09"
source: "openstates"
source_identifier: "ocd-bill/fe96b96f-81d8-4bf3-802e-4ff504afcdb7"
source_url: "http://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=201920200SB717"
source_hash: "104d050aa4b5d03ff0f0fd950d85a5a98dde94344f9f26318ea42404211cb48f"
vintage: "2026-07-01"
source_snapshot: "https://data.openstates.org/daily/2026-07-01/public.pgdump"
retrieved_at: "2026-07-06"
confidence: "reported"
tags: ["legislation", "bill", "us-ca"]
---

# California SB 717 (20192020) — Advertising.

Existing law, the Alcoholic Beverage Control Act, authorizes the Department of Alcoholic Beverage Control to issue a craft distiller license to a person that has facilities and equipment for, and is engaged in, the commercial manufacture of distilled spirits. The act authorizes a beer manufacturer, winegrower, rectifier, or distiller or manufacturer of spirits to purchase advertising space from, or on behalf of, an on-sale retail licensee when specified conditions are met and the advertising is conducted pursuant to a written contract with the on-sale licensee. Existing law makes specified violations of these advertising provisions punishable as a misdemeanor.

## Version chain

The bill's text revisions, in order — the diff chain from filing to enrollment.

1. **02/22/19 - Introduced** (filed) — [source](https://leginfo.legislature.ca.gov/faces/billPdf.xhtml?bill_id=201920200SB717&version=20190SB71799INT)
2. **10/09/19 - Chaptered** (committee substitute) — [source](https://leginfo.legislature.ca.gov/faces/billPdf.xhtml?bill_id=201920200SB717&version=20190SB71797CHP)
3. **SB717** (committee substitute) — [source](http://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=201920200SB717)
4. **09/05/19 - Enrolled** (enrolled) — [source](https://leginfo.legislature.ca.gov/faces/billPdf.xhtml?bill_id=201920200SB717&version=20190SB71798ENR)

## Votes

- SB 717 Jones Senate Third Reading By Boerner Horvath — **76–0** (pass) · lower
- Do pass. — **18–0** (pass) · lower
- 3rd Reading — **37–0** (pass) · upper
- Do pass, but first be re-referred to the Committee on [Appropriations] — **16–0** (pass) · upper
- Do pass and be re-referred to the Committee on [Appropriations] — **21–0** (pass) · lower

## Sponsors

- Jones — primary (person)

## Timeline

The legislative action history — every referral, reading, and vote.

- **2019-02-22** Introduced. To Com. on RLS. for assignment. To print. `introduction`
- **2019-02-25** From printer. May be acted upon on or after March 27.
- **2019-02-25** Read first time. `reading-1`
- **2019-03-14** Referred to Com. on G.O. `referral-committee`
- **2019-03-22** Set for hearing April 9.
- **2019-04-09** From committee: Do pass and re-refer to Com. on APPR. (Ayes 16. Noes 0. Page 620.) (April 9). Re-referred to Com. on APPR. `committee-passage-favorable, committee-passage, referral-committee`
- **2019-04-11** Set for hearing April 22.
- **2019-04-22** From committee: Be ordered to second reading pursuant to Senate Rule 28.8. `committee-passage, reading-2`
- **2019-04-23** Read second time. Ordered to third reading. `reading-1, reading-2`
- **2019-04-25** Read third time. Passed. (Ayes 37. Noes 0. Page 822.) Ordered to the Assembly. `passage, reading-3, reading-1`
- **2019-04-25** In Assembly. Read first time. Held at Desk. `reading-1`
- **2019-05-09** Referred to Com. on G.O. `referral-committee`
- **2019-07-11** From committee: Do pass and re-refer to Com. on APPR. (Ayes 21. Noes 0.) (July 10). Re-referred to Com. on APPR. `committee-passage-favorable, committee-passage, referral-committee`
- **2019-07-11** (Received at desk July 10 pursuant to JR 61(a)(10)).
- **2019-08-14** From committee: Do pass. (Ayes 18. Noes 0.) (August 14). `committee-passage-favorable, committee-passage`
- **2019-08-15** Read second time. Ordered to third reading. `reading-1, reading-2`
- **2019-09-03** Read third time. Passed. (Ayes 76. Noes 0. Page 2960.) Ordered to the Senate. `passage, reading-3, reading-1`
- **2019-09-03** In Senate. Ordered to engrossing and enrolling.
- **2019-09-10** Enrolled and presented to the Governor at 4 p.m.
- **2019-10-09** Approved by the Governor. `executive-signature`
- **2019-10-09** Chaptered by Secretary of State. Chapter 671, Statutes of 2019.

## Source

OpenStates / OpenCivicData bulk snapshot [2026-07-01](https://data.openstates.org/daily/2026-07-01/public.pgdump); origin `ocd-bill/fe96b96f-81d8-4bf3-802e-4ff504afcdb7`. Confidence: reported (aggregated from official California legislature records).