---
type: "Bill"
title: "Relating to: name, image, and likeness rights for University of Wisconsin System student athletes; maintenance costs for University of Wisconsin–Madison intercollegiate athletic facilities; and making an appropriation. (FE)"
description: "Relating to: name, image, and likeness rights for University of Wisconsin System student athletes; maintenance costs for University of Wisconsin–Madison intercollegiate athletic facilities; and making an appropriation. (FE)"
jurisdiction: "us/states/wi"
legislature: "Wisconsin Legislature"
session: "2025"
identifier: "AB 1034"
citation: "Wisconsin AB 1034 (2025)"
classification: ["bill"]
subjects: []
status: "enacted"
primary_sponsors: ["Dallman", "Krug", "Tittl"]
version_count: 2
action_count: 41
vote_count: 5
first_action: "2026-02-10T06:00:00+00:00"
last_action: "2026-05-13T05:00:00+00:00"
source: "openstates"
source_identifier: "ocd-bill/4ce2c519-a349-416e-86d6-93fa3ffdfaa8"
source_url: "https://docs.legis.wisconsin.gov/2025/proposals/reg/asm/bill/ab1034"
source_hash: "18ad9447d98fe6646bb0e9d8a55eff9d112ab1be9b90364a0ac8cf067f3bc459"
vintage: "2026-07-01"
source_snapshot: "https://data.openstates.org/daily/2026-07-01/public.pgdump"
retrieved_at: "2026-07-06"
confidence: "reported"
tags: ["legislation", "bill", "us-wi"]
---

# Wisconsin AB 1034 (2025) — Relating to: name, image, and likeness rights for University of Wisconsin System student athletes; maintenance costs for University of Wisconsin–Madison intercollegiate athletic facilities; and making an appropriation. (FE)

## Version chain

The bill's text revisions, in order — the diff chain from filing to enrollment.

1. **Assembly Amendment 1** (committee substitute) — [source](https://docs.legis.wisconsin.gov/document/amends/2025/REG/AB1034-AA1)
2. **Bill Text** (committee substitute) — [source](https://docs.legis.wisconsin.gov/document/proposaltext/2025/REG/AB1034)

## Votes

- PASSAGE — **95–1** (pass) · lower
- Report concurrence recommended by Committee on Government Operations, Labor and Economic Development, Ayes 3, Noes 2 — **3–2** (pass) · upper
- Report passage recommended by Committee on State Affairs, Ayes 10, Noes 0 — **10–0** (pass) · lower
- CONCURRENCE — **17–16** (pass) · upper
- Report concurrence recommended by Joint Committee on Finance, Ayes 8, Noes 5 — **8–5** (pass) · upper

## Sponsors

- Dallman — primary (person)
- Krug — primary (person)
- Tittl — primary (person)

## Timeline

The legislative action history — every referral, reading, and vote.

- **2026-02-10T06:00:00+00:00** Introduced by Representatives Dallman, Krug and Tittl; cosponsored by Senator LeMahieu `introduction`
- **2026-02-10T06:00:00+00:00** Read first time and referred to Committee on State Affairs `reading-1, referral-committee`
- **2026-02-11T06:00:00+00:00** Public hearing held
- **2026-02-11T06:00:00+00:00** Executive action taken
- **2026-02-11T06:00:00+00:00** Representative Steffen added as a coauthor
- **2026-02-12T06:00:00+00:00** Report passage recommended by Committee on State Affairs, Ayes 10, Noes 0 `committee-passage-favorable`
- **2026-02-12T06:00:00+00:00** Referred to committee on Rules `referral-committee`
- **2026-02-16T06:00:00+00:00** Assembly Amendment 1 offered by Representative Dallman
- **2026-02-18T06:00:00+00:00** Made a special order of business at 12:07 PM on 2-19-2026 pursuant to Assembly Resolution 14
- **2026-02-19T06:00:00+00:00** Read a second time `reading-2`
- **2026-02-19T06:00:00+00:00** Assembly Amendment 1 adopted `amendment-passage`
- **2026-02-19T06:00:00+00:00** Ordered to a third reading `reading-3`
- **2026-02-19T06:00:00+00:00** Rules suspended
- **2026-02-19T06:00:00+00:00** Read a third time and passed, Ayes 95, Noes 1 `passage, reading-3`
- **2026-02-19T06:00:00+00:00** Ordered immediately messaged
- **2026-02-23T06:00:00+00:00** Received from Assembly `receipt`
- **2026-02-26T06:00:00+00:00** Read first time and referred to committee on Government Operations, Labor and Economic Development `referral-committee`
- **2026-03-03T06:00:00+00:00** Public hearing held
- **2026-03-06T06:00:00+00:00** Fiscal estimate received `receipt`
- **2026-03-11T05:00:00+00:00** Executive action taken
- **2026-03-11T05:00:00+00:00** Report concurrence recommended by Committee on Government Operations, Labor and Economic Development, Ayes 3, Noes 2 `committee-passage-favorable`
- **2026-03-11T05:00:00+00:00** Available for scheduling
- **2026-03-11T05:00:00+00:00** Withdrawn from committee on Senate Organization and rereferred to joint committee on Finance pursuant to Senate Rule 46(2)(c)
- **2026-03-11T05:00:00+00:00** Executive action taken
- **2026-03-11T05:00:00+00:00** Report concurrence recommended by Joint Committee on Finance, Ayes 8, Noes 5 `committee-passage-favorable`
- **2026-03-11T05:00:00+00:00** Available for scheduling
- **2026-03-16T05:00:00+00:00** Placed on calendar 3-17-2026 pursuant to Senate Rule 18(1)
- **2026-03-17T05:00:00+00:00** Read a second time `reading-2`
- **2026-03-17T05:00:00+00:00** Ordered to a third reading `reading-3`
- **2026-03-17T05:00:00+00:00** Rules suspended to give bill its third reading
- **2026-03-17T05:00:00+00:00** Read a third time and concurred in, Ayes 17, Noes 16 `passage, reading-3`
- **2026-03-17T05:00:00+00:00** Ordered immediately messaged
- **2026-03-18T05:00:00+00:00** Received from Senate concurred in `receipt`
- **2026-03-20T05:00:00+00:00** LRB correction
- **2026-03-20T05:00:00+00:00** Report correctly enrolled on 3-20-2026 `enrolled`
- **2026-04-02T05:00:00+00:00** Presented to the Governor on 4-2-2026 `executive-receipt`
- **2026-04-09T05:00:00+00:00** Report approved by the Governor with partial veto on 4-8-2026. 2025 Wisconsin Act 203 `executive-veto-line-item`
- **2026-04-09T05:00:00+00:00** Published 4-9-2026 `became-law`
- **2026-04-09T05:00:00+00:00** Fiscal estimate received `receipt`
- **2026-05-12T05:00:00+00:00** Partial veto placed on calendar 5-12-2026 pursuant to Joint Rule 82 (2)(a)
- **2026-05-13T05:00:00+00:00** Partial veto failed to pass notwithstanding the objections of the Governor pursuant to Joint Rule 82

## Source

OpenStates / OpenCivicData bulk snapshot [2026-07-01](https://data.openstates.org/daily/2026-07-01/public.pgdump); origin `ocd-bill/4ce2c519-a349-416e-86d6-93fa3ffdfaa8`. Confidence: reported (aggregated from official Wisconsin legislature records).