---
type: "Bill"
title: "Relates to requiring advertisements to disclose the use of a synthetic performer"
description: "Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation."
jurisdiction: "us/states/ny"
legislature: "New York Legislature"
session: "2025-2026"
identifier: "S 8420"
citation: "New York S 8420 (2025-2026)"
classification: ["bill"]
subjects: []
status: "enacted"
primary_sponsors: ["Michael Gianaris"]
version_count: 2
action_count: 13
vote_count: 3
first_action: "2025-06-09"
last_action: "2025-12-11"
source: "openstates"
source_identifier: "ocd-bill/a29b4bfa-fc4e-416f-a349-f9a1248d3080"
source_url: "http://www.nysenate.gov/legislation/bills/2025/S8420"
source_hash: "ac4c6759f8a67b1ce79fd3557c3ff12af444bb364749f55036628bd4770855f6"
vintage: "2026-07-01"
source_snapshot: "https://data.openstates.org/daily/2026-07-01/public.pgdump"
retrieved_at: "2026-07-06"
confidence: "reported"
tags: ["legislation", "bill", "us-ny"]
---

# New York S 8420 (2025-2026) — Relates to requiring advertisements to disclose the use of a synthetic performer

Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.

## Version chain

The bill's text revisions, in order — the diff chain from filing to enrollment.

1. **S8420** (committee substitute) — [source](http://assembly.state.ny.us/leg/?sh=printbill&bn=S8420&term=2025&Text=Y)
2. **S8420A** (committee substitute) — [source](http://legislation.nysenate.gov/pdf/bills/2025/S8420A)

## Votes

- Rules Vote - Version: A — **20–0** (pass) · upper
- Floor Vote - Version: A — **59–0** (pass) · upper
- Assembly Vote — **92–49** (pass) · lower

## Sponsors

- Michael Gianaris — primary (person)

## Timeline

The legislative action history — every referral, reading, and vote.

- **2025-06-09** REFERRED TO RULES `referral-committee`
- **2025-06-10** AMEND AND RECOMMIT TO RULES `amendment-passage, referral-committee`
- **2025-06-10** PRINT NUMBER 8420A `amendment-passage`
- **2025-06-12** ORDERED TO THIRD READING CAL.2028
- **2025-06-13** PASSED SENATE `passage`
- **2025-06-13** DELIVERED TO ASSEMBLY
- **2025-06-13** REFERRED TO WAYS AND MEANS `referral-committee`
- **2025-06-13** SUBSTITUTED FOR A8887B
- **2025-06-13** ORDERED TO THIRD READING RULES CAL.701
- **2025-06-17** PASSED ASSEMBLY `passage`
- **2025-06-17** RETURNED TO SENATE
- **2025-12-01** DELIVERED TO GOVERNOR `executive-receipt`
- **2025-12-11** SIGNED CHAP.617 `executive-signature`

## Source

OpenStates / OpenCivicData bulk snapshot [2026-07-01](https://data.openstates.org/daily/2026-07-01/public.pgdump); origin `ocd-bill/a29b4bfa-fc4e-416f-a349-f9a1248d3080`. Confidence: reported (aggregated from official New York legislature records).