Merge pull request 'Fix the Agents pillar link (it pointed at a host outsiders cannot resolve)' (#1) from codex/fix-agents-pillar-link into main

An outsider following the page's own invitation got nothing, because the operating wiki is LAN-only by
design and should stay that way. The pillar's claim is unchanged; the link now goes to the public
provenance record in Influence-Tools/Ministry, which is readable anonymously and says which revision of
the internal wiki each governance document copies, with per-file SHA-256s.

Found by AGENT-012 verifying the launch from an edge-IP vantage (bypassing the LAN resolver), 2026-09-18.

public/onlc/presentation.css

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src/pages/index.astro

@@ -20,7 +20,7 @@ const description = 'Open tools and durable records for the Ministry of Influenc
 			<p class="lede">A home for open tools, structured records, and agent-readable work supporting the Ministry of Influence.</p>
 			<div class="grid">
 				<article><span class="number">01</span><h2>Evidence</h2><p>Records designed to show what was observed, where it came from, and how someone else can check it.</p><a href="https://git.influence.tools/Influence-Tools/Ministry">View the public repository →</a></article>
-				<article><span class="number">02</span><h2>Agents</h2><p>Clear structures and durable instructions so people and software can work from the same source of truth.</p><a href="https://wiki.influence.tools">Read the operating wiki →</a></article>
+				<article><span class="number">02</span><h2>Agents</h2><p>Clear structures and durable instructions so people and software can work from the same source of truth.</p><a href="https://git.influence.tools/Influence-Tools/Ministry/src/branch/main/PROVENANCE.md">Read the provenance record →</a></article>
 				<article><span class="number">03</span><h2>Republic OS</h2><p>A version-controlled substrate for representing public institutions, relationships, law, and change.</p><span class="muted">In development</span></article>
 			</div>
 		</main>

src/pages/onlc/index.astro

@@ -1,16 +1,16 @@
 ---
-const chapters = ['The problem & opportunity', 'Our understanding', 'The content gap', 'The people', 'The direction', 'Four connected solutions', 'Content in practice', 'The learning loop', 'AI and people', 'The operating rhythm', 'What we measure', 'The starting point', 'Evidence & assumptions'];
+const chapters = ["The story so far", "The customer ONLC already understands", "The customer who gets left behind", "Why the price feels different", "What the student expects", "What the online presence communicates", "How people will find their next course", "The opportunity we see", "The lifestyle campaign", "Making the story easy to find", "One story, several ways to reach people", "How the work keeps improving", "What we still need to learn", "Where Hector and Fabio can help", "Sources and open questions"];
 ---
 <!doctype html>
 <html lang="en">
   <head>
     <meta charset="utf-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1" />
-    <meta name="description" content="A content and growth proposal for Hector Salazar: building ONLC's connection with individual learners through human expertise and an ongoing learning process." />
+    <meta name="description" content="Internal ONLC assessment: procurement strengths, consumer vulnerabilities, and opportunities in human content and AI search." />
     <meta name="robots" content="noindex, nofollow" />
     <meta name="theme-color" content="#f3f1e9" />
     <link rel="icon" href="/favicon.svg" />
-    <title>ONLC — Human connection, continuous improvement</title>
+    <title>ONLC — Internal findings & opportunities</title>
     <style is:global>
       @import url('/onlc/presentation.css');
     </style>
@@ -19,7 +19,7 @@ const chapters = ['The problem & opportunity', 'Our understanding', 'The content
     <a class="skip" href="#presentation">Skip to presentation</a>
     <header class="topbar">
       <a class="wordmark" href="/">influence<span>.tools</span></a>
-      <span class="project">ONLC <span class="divider">/</span> Growth & content</span>
+      <span class="project">ONLC <span class="divider">/</span> Internal assessment</span>
       <nav aria-label="Presentation tools">
         <button id="contents-button" aria-haspopup="dialog">Contents</button>
         <button id="reading-button" aria-pressed="true">Present</button>
@@ -27,163 +27,25 @@ const chapters = ['The problem & opportunity', 'Our understanding', 'The content
       </nav>
     </header>
     <main id="presentation" tabindex="-1">
-      <section class="slide cover dark" id="opportunity" aria-labelledby="title-1">
+<section class="slide diagnostic story dark" id="assessment" aria-labelledby="title-assessment"><p class="overline">01 / The story so far</p><h1 id="title-assessment">ONLC speaks to companies.<br /><em>We need it to speak to people.</em></h1><div class="story-columns"><p class="story-lead">ONLC has spent decades helping companies train their employees. Its website knows how to speak to a business that has a budget, a deadline, and people who need new skills.</p><div class="story-body"><p>But someone paying for their own education arrives with a different story. They may want a better job, a fresh start, or simply to feel more capable at work. Our research suggests that ONLC gives these people too little reassurance—and plenty of reasons to hesitate.</p><p>Our opportunity is to connect ONLC’s teaching with the life a person hopes to build.</p></div></div><p class="story-byline">An internal discussion for Hector Salazar and Fabio · September 2026</p><p class="source">Our reading of ONLC’s public materials. We still need its sales figures to understand how these issues affect the business.</p></section>
-        <div class="eyebrow">A proposal for Hector Salazar <span>September 2026</span></div>
+<section class="slide diagnostic story " id="b2b-engine" aria-labelledby="title-b2b-engine"><p class="overline">02 / The customer ONLC already understands</p><h2 id="title-b2b-engine">For the corporate buyer,<br /><em>the offer makes sense.</em></h2><div class="story-columns"><p class="story-lead">Imagine a manager who needs five employees trained before the next project begins. They already know what they need. They want dates, prices, a reliable provider, and a straightforward way for the company to pay.</p><div class="story-body"><p>ONLC is organized around that situation. Its course catalog, schedules, advisors, group training, and purchasing options help the manager get the job done. This is the established corporate market that ONLC knows how to serve.</p><p>The problem begins when that same approach is expected to persuade someone who is still deciding whether education is worth their own money.</p></div></div><p class="source"><a href="https://www.onlc.com/certification-computer-training.htm" target="_blank" rel="noopener">Learning Credits</a> · <a href="https://www.onlc.com/gsa-government-pricing-overview.htm" target="_blank" rel="noopener">Government purchasing</a> · <a href="https://www.onlc.com/register.htm" target="_blank" rel="noopener">Policies</a>. These services are publicly listed. We have not reviewed how much business they generate.</p></section>
-        <div class="cover-body">
+<section class="slide diagnostic story " id="exposures" aria-labelledby="title-exposures"><p class="overline">03 / The customer who gets left behind</p><h2 id="title-exposures">An individual is buying<br /><em>the possibility of a better life.</em></h2><div class="story-columns"><p class="story-lead">A person looking for continuing education may be tired of feeling stuck. They may be returning to work, hoping for a promotion, or trying to keep up as their job changes. Before choosing a course, they need to believe that they belong and that the effort will be worthwhile.</p><div class="story-body"><p>ONLC’s online presence leads with software, course names, and schedules. The price can feel intimidating. The classroom format can be unclear. The people behind the teaching are easy to miss.</p><p>And as more people ask AI tools where and how to learn, ONLC also needs to appear in those conversations with something more helpful than a list of courses.</p></div></div><p class="source">Based on the pages, learner comments, and social posts we reviewed. We have not measured how many people these issues discourage.</p></section>
-          <p class="overline">ONLC / The next chapter</p>
+<section class="slide diagnostic story " id="self-payer" aria-labelledby="title-self-payer"><p class="overline">04 / Why the price feels different</p><h2 id="title-self-payer">When it is your own money,<br /><em>the question becomes personal.</em></h2><div class="story-columns"><p class="story-lead">ONLC lists AutoCAD Level 1 at $1,495 for three days and its novice course at $2,495 for five days. A company may treat that as a training expense. An individual has to decide what else they will give up to afford it.</p><div class="story-body"><p>One former attendee put the distinction plainly: they would consider the course with employer funding, but would study on their own if they had to pay personally. That comment is dated, but the objection is one we need to answer.</p><p>We need to show what the person receives for that money: a teacher who can explain, practice with guidance, and help when they get stuck. A list of topics does not make that value feel real.</p></div></div><p class="source"><a href="https://www.onlc.com/autocad-training-classes.htm" target="_blank" rel="noopener">ONLC prices</a> · <a href="https://www.onlc.com/training/excel/orlando-northeast-fl.htm" target="_blank" rel="noopener">Excel price example</a> · <a href="https://www.reddit.com/r/CompTIA/comments/cgi8oi/" target="_blank" rel="noopener">Dated learner account</a>. Other comments are positive: <a href="https://www.reddit.com/r/CompTIA/comments/llxiiv/" target="_blank" rel="noopener">2021 example</a>. The self-payment comment was posted in January 2023. These individual experiences do not tell us how all students feel. Prices vary; ONLC also offers less expensive classes.</p></section>
-          <h1 id="title-1">Human<br /><em>connection.</em><br />Continuous<br />improvement.</h1>
+<section class="slide diagnostic story " id="delivery-gap" aria-labelledby="title-delivery-gap"><p class="overline">05 / What the student expects</p><h2 id="title-delivery-gap">People should understand<br /><em>the class before they arrive.</em></h2><div class="story-evidence"><figure><img src="/onlc/evidence/orlando-excel-2026-09-28.png" alt="Opening view of ONLC’s Orlando Excel page, emphasizing the local facility and instructor-led classes."/><figcaption>Orlando Excel page · 28 September 2026</figcaption></figure><div class="story-body"><p>The Orlando Excel page invites people to attend a local facility and describes instructor-led classes. In the opening view, it does not explain that the instructor will usually be teaching remotely.</p><p>That difference matters. Someone imagining a teacher in the room may feel disappointed by an experience they would otherwise have accepted—if it had been explained clearly.</p><p>A short, honest walkthrough could show the room, the screen, the instructor, and how students ask questions. The goal is simple: let people picture the experience before they pay.</p></div></div><p class="source"><a href="https://www.onlc.com/training/excel/orlando-northeast-fl.htm" target="_blank" rel="noopener">Local page</a> · <a href="https://www.onlc.com/rci-overview.htm" target="_blank" rel="noopener">Delivery model</a>. The wording could create confusion. We do not yet know how often students have been surprised or complained.</p></section>
-          <p class="cover-lede">Our understanding of ONLC’s marketing challenge and four connected solutions for reaching individual learners.</p>
+<section class="slide diagnostic story " id="brand-social" aria-labelledby="title-brand-social"><p class="overline">06 / What the online presence communicates</p><h2 id="title-brand-social">We see courses for sale.<br /><em>We rarely meet the people.</em></h2><div class="story-columns"><p class="story-lead">In the social posts we reviewed, ONLC mostly announces courses and webinars. There is plenty of software branding and information about what is available. There is much less of the teacher, the student, or the moment when learning starts to make a difference.</p><div class="story-body"><p>Together with the catalog-like website, this makes ONLC feel practical but impersonal. Someone looking for a new direction needs more than a notice that a class is running.</p><p>The post about Andy teaching a nonprofit group points toward a better approach. It introduces a real person helping real people with something that matters to them.</p></div></div><p class="source"><a href="https://www.instagram.com/onlc.training/" target="_blank" rel="noopener">Instagram</a> · <a href="https://www.onlc.com/training/excel/orlando-northeast-fl.htm" target="_blank" rel="noopener">Sample landing page</a> · <a href="https://www.linkedin.com/feed/update/urn:li:activity:7506807485966761986/" target="_blank" rel="noopener">Community teaching post</a>. We reviewed a small public sample, including 12 recent Instagram items. We have not seen the team’s campaign results.</p></section>
-        </div>
+<section class="slide diagnostic story " id="search-risk" aria-labelledby="title-search-risk"><p class="overline">07 / How people will find their next course</p><h2 id="title-search-risk">The search is becoming<br /><em>a conversation about someone’s life.</em></h2><div class="story-columns"><p class="story-lead">ONLC has pages for searches such as “Excel classes in Orlando.” Those pages help someone who already knows the course and location they want.</p><div class="story-body"><p>But a prospective student might now ask an AI tool: “I want to move into office work. What should I learn, and is a paid class worth it?” That person needs advice, comparisons, and a reason to trust the recommendation.</p><p>We want ONLC to be part of that answer. Its instructors have knowledge that could help. Our job is to turn that knowledge into useful, findable content that answers the questions people actually ask.</p></div></div><p class="source">This is a change to prepare for. We have not established that AI search has reduced ONLC’s traffic. <a href="https://www.onlc.com/training/excel/orlando-northeast-fl.htm" target="_blank" rel="noopener">Observed city page</a> · <a href="https://developers.google.com/search/docs/fundamentals/ai-optimization-guide" target="_blank" rel="noopener">Google’s current AI search guidance</a>. Google recommends useful original content and pages that are easy to find. Appearance in its answers is not guaranteed.</p></section>
-        <div class="cover-bottom"><span>Human expertise at the center</span><span>AI supporting the work</span><span>Results shaping what comes next</span></div>
+<section class="slide diagnostic story dark" id="verdict" aria-labelledby="title-verdict"><p class="overline">08 / The opportunity we see</p><h2 id="title-verdict">ONLC has the teaching.<br /><em>It needs a more human story.</em></h2><div class="story-columns"><p class="story-lead">The corporate buyer can see how to buy training from ONLC. The individual learner has to work harder to see why ONLC matters to them. That is the gap we should build the campaign around.</p><div class="story-body"><p>We want to create a lifestyle campaign that connects education with everyday hopes: feeling confident at work, taking on a new responsibility, returning after time away, or opening up another career possibility.</p><p>The promise should come from real teaching and honest stories. We can show how learning helps people move forward without promising a promotion, a salary, or a job.</p></div></div><p class="source">Our assessment of the public materials. We have not measured how many individual learners are discouraged or how well each part of the business performs.</p></section>
-      </section>
+<section class="slide diagnostic story " id="human-solutions" aria-labelledby="title-human-solutions"><p class="overline">09 / The lifestyle campaign</p><h2 id="title-human-solutions">Start with the life<br /><em>the student wants to change.</em></h2><div class="story-columns"><p class="story-lead">Picture someone who avoids applying for office jobs because they feel embarrassed about their computer skills. A course announcement asks them to choose a product. A story about another adult learning those skills helps them imagine taking the first step.</p><div class="story-body"><p>We could follow real learners, introduce patient instructors, and show useful skills in everyday situations. A teacher helping someone understand a spreadsheet can say more about ONLC than another software logo.</p><p>These are the stories we want to create and curate: what someone wanted to change, what made them nervous, how they learned, and what they can now do. Each story should lead naturally to a relevant class or a helpful conversation.</p></div></div><p class="source">The opening scenario is an example of the kind of story we could tell. Actual stories would feature consenting learners and their real experiences.</p></section>
-
+<section class="slide diagnostic story " id="ai-discovery" aria-labelledby="title-ai-discovery"><p class="overline">10 / Making the story easy to find</p><h2 id="title-ai-discovery">When people ask for guidance,<br /><em>ONLC should have something useful to say.</em></h2><div class="story-columns"><p class="story-lead">The same questions that make good campaign stories can make useful website pages: “Am I too inexperienced for this class?” “Would self-study be enough?” “What happens if I fall behind?” “Will the teacher be in the room?”</p><div class="story-body"><p>We would publish clear answers with input from ONLC’s instructors, supported by demonstrations and accurate course details. We would also check that search services can access these pages and understand what they contain.</p><p>Then we would regularly ask relevant questions in Google’s AI results, ChatGPT, and other tools to see whether ONLC appears, what is being said, and where the information needs work. Appearance is something we improve and measure, never guarantee.</p></div></div><p class="source">Proposed work, informed by <a href="https://developers.google.com/search/docs/fundamentals/ai-optimization-guide" target="_blank" rel="noopener">Google guidance</a>. We would follow each service’s current guidance and check results over time.</p></section>
-      <section class="slide" id="understanding" aria-labelledby="title-2">
+<section class="slide diagnostic story " id="connected-example" aria-labelledby="title-connected-example"><p class="overline">11 / One story, several ways to reach people</p><h2 id="title-connected-example">A small moment of progress<br /><em>can carry the whole idea.</em></h2><div class="story-columns"><p class="story-lead">For example, a campaign could follow a learner who wants to stop asking colleagues for help with a weekly spreadsheet. We would show the task that frustrates them, introduce the instructor, and capture the moment they understand how to do it.</p><div class="story-body"><p>A short video could introduce the story. A longer article could explain the skill and how the class works. A clear course page could help another person decide whether this is the right next step for them.</p><p>That gives social audiences a human reason to care and gives search tools a useful page to find. This is an illustrative idea; any learner story we publish would need a real participant and an honest account of their experience.</p></div></div><p class="source">A campaign idea for discussion, not an existing student story or a completed campaign.</p></section>
-        <p class="overline">01 / Our understanding</p>
+<section class="slide diagnostic story " id="learning-loop" aria-labelledby="title-learning-loop"><p class="overline">12 / How the work keeps improving</p><h2 id="title-learning-loop">The campaign should learn<br /><em>from the people it reaches.</em></h2><div class="story-columns"><p class="story-lead">We would keep creating, publishing, listening, and adjusting. Questions in comments and conversations with advisors would help us understand what people are worried about and what they still do not understand.</p><div class="story-body"><p>AI can help us organize those questions, prepare drafts, edit interviews, adapt content, and review results. Hector and the team would decide what matters, while ONLC’s experts keep the teaching accurate.</p><p>Over time, we would look beyond views and likes. Are people asking better questions? Are the right students contacting ONLC? Are more of them enrolling? Those answers should shape the next stories and the next changes to the website.</p></div></div><p class="source">We would first record where things stand, then agree what improvement should look like. A few AI-search checks cannot represent every user’s results.</p></section>
-        <h2 id="title-2">The expertise is<br /><em>already there.</em></h2>
+<section class="slide diagnostic story " id="evidence-needed" aria-labelledby="title-evidence-needed"><p class="overline">13 / What we still need to learn</p><h2 id="title-evidence-needed">We can see the communication gap.<br /><em>We still need the business story.</em></h2><div class="story-columns"><p class="story-lead">You have told us that ONLC is doing less well than it did a decade ago. We need to understand what has changed: fewer students, fewer repeat corporate purchases, smaller orders, or less profit from each class.</p><div class="story-body"><p>We also need to know who pays today. How many students pay personally? How many arrive through their employer? What do people tell an advisor when they decide not to enroll?</p><p>Those answers will help us choose where to begin and how to judge progress. In the meantime, we can already see opportunities to explain the classes better and make the people behind ONLC more visible.</p></div></div><p class="source">The reported decline comes from our initial briefing. ONLC’s records are needed to understand its size and causes.</p></section>
-        <div class="two-col">
+<section class="slide diagnostic story " id="priorities" aria-labelledby="title-priorities"><p class="overline">14 / Where Hector and Fabio can help</p><h2 id="title-priorities">Help people see a future<br /><em>they can take a step toward.</em></h2><div class="story-columns"><p class="story-lead">Our role is to bring the individual learner into ONLC’s story. We want someone to recognize their own situation, meet a teacher they could trust, and understand how a class might help them move forward.</p><div class="story-body"><p>Hector can guide which audiences and needs we focus on. Fabio and the content team can turn that direction into stories, interviews, useful advice, and a steady publishing program. ONLC provides the instructors, the student experiences, and the facts behind the promise.</p><p>We would begin with a small number of real learner needs, build the campaign around them, and keep improving it as we learn. The corporate business remains a strength. This work gives ONLC a stronger relationship with the person who actually wants to learn.</p></div></div><p class="source">The aim is to build relationships with individual learners while continuing to serve corporate customers.</p></section>
-          <div class="large-copy"><p>ONLC has spent more than four decades helping people learn technology.</p><p>The opportunity is to make the value of that experience easier to see, feel, and choose.</p></div>
+<section class="slide diagnostic " id="sources" aria-labelledby="title-sources"><p class="overline">15 / Sources and open questions</p><h2 id="title-sources">Where the story comes from.<br /><em>What we still need to check.</em></h2><div class="two-col"><div><h3>Observed / documented</h3><ul class="sources-list"><li><a href="https://www.onlc.com/autocad-training-classes.htm" target="_blank" rel="noopener">ONLC pricing</a><span>AutoCAD examples; accessed 28 September 2026.</span></li><li><a href="https://www.onlc.com/training/excel/orlando-northeast-fl.htm" target="_blank" rel="noopener">Orlando Excel landing page</a><span>Local messaging, price examples, and captured opening view.</span></li><li><a href="https://www.onlc.com/rci-overview.htm" target="_blank" rel="noopener">ONLC remote instruction overview</a><span>Instructor location and delivery model.</span></li><li><a href="https://www.reddit.com/r/CompTIA/comments/cgi8oi/" target="_blank" rel="noopener">ONLC attendee discussion</a><span>2019 thread; self-payment objection posted January 2023.</span></li><li><a href="https://www.reddit.com/r/CompTIA/comments/llxiiv/" target="_blank" rel="noopener">Positive ONLC comment</a><span>February 2021; counterexample to blanket negative sentiment.</span></li></ul></div><div class="lined-list"><div><h3>Public social sample</h3><p>12 Instagram items and five LinkedIn posts reviewed earlier on 28 September. A sample of content, not a performance audit.</p></div><div><h3>Search guidance</h3><p><a href="https://developers.google.com/search/docs/fundamentals/ai-optimization-guide" target="_blank" rel="noopener">Google Search Central</a> accessed 28 September 2026. Its advice supports making useful original content easy for search services to find.</p></div><div><h3>Still hypotheses</h3><p>How many people are put off, how profitable corporate training is, how often the class format causes complaints, and whether AI search has affected sales.</p></div><div><h3>Owner observation</h3><p>Business performance has weakened relative to a decade ago. No internal financial or channel data reviewed.</p></div></div></div><p class="source">Internal discussion for Hector Salazar and Fabio. Sources support our observations; ONLC’s data is needed to understand their effect on the business.</p></section>
-          <div class="lined-list">
+</main>
-            <div><h3>An established training business</h3><p>Live online instruction, local learning centers, self-study, and group training.</p></div>
-            <div><h3>A foundation in B2B</h3><p>Advisor support, organizational purchasing paths, and corporate training offers.</p></div>
-            <div><h3>A growth question</h3><p>How can ONLC build stronger demand among individual learners, including employees whose companies pay?</p></div>
-          </div>
-        </div>
-        <p class="source">Company context: <a href="https://www.onlc.com/aboutus.htm" target="_blank" rel="noopener">ONLC overview</a> and <a href="https://www.onlc.com/register.htm" target="_blank" rel="noopener">training formats</a>. Growth opportunity is our working assessment.</p>
-      </section>
-
-      <section class="slide" id="content-gap" aria-labelledby="title-3">
-        <p class="overline">02 / Initial public review</p>
-        <h2 id="title-3">Course promotion leaves<br /><em>personal value underexplained.</em></h2>
-        <div class="two-col gap-assessment">
-          <div><p class="statement">The recent social sample tells people what ONLC offers. It gives them less help answering: “Why is this right for me, and why should I choose these people?”</p><p class="muted">Our working diagnosis from a limited Instagram and LinkedIn review on September 28, 2026. The effect on sales still needs measurement.</p></div>
-          <div class="lined-list">
-            <div><h3>What we saw</h3><p>Text-heavy promotional graphics, webinar reminders, and course descriptions.</p></div>
-            <div><h3>What we would strengthen</h3><p>Instructors demonstrating expertise, learners asking real questions, and stories about applying a skill at work.</p></div>
-            <div><h3>A useful starting point</h3><p>ONLC’s story about Andy teaching a nonprofit group already connects a real audience with a practical need.</p></div>
-          </div>
-        </div>
-        <p class="source"><a href="https://www.instagram.com/onlc.training/" target="_blank" rel="noopener">Instagram</a> · <a href="https://www.linkedin.com/company/onlc/" target="_blank" rel="noopener">LinkedIn</a> · <a href="https://www.linkedin.com/feed/update/urn:li:activity:7506807485966761986/" target="_blank" rel="noopener">Community teaching example</a></p>
-      </section>
-
-      <section class="slide" id="people" aria-labelledby="title-4">
-        <p class="overline">03 / The people we need to reach</p>
-        <h2 id="title-4">One learner.<br /><em>Different buying situations.</em></h2>
-        <div class="audiences">
-          <article><span class="small-label">Pays for their own training</span><h3>“Will this be<br />worth it for me?”</h3><p>Needs a clear use case, honest expectations, and a reason to choose live guidance over cheaper self-study.</p><p class="action-line">Content path: useful lesson, instructor introduction, course-fit conversation.</p></article>
-          <article><span class="small-label">Seeks employer funding</span><h3>“How do I make<br />the case?”</h3><p>Needs a connection between the skill, a workplace problem, and the time or resources the employer will invest.</p><p class="action-line">Content path: workplace example, manager brief, advisor conversation.</p></article>
-        </div>
-        <p class="closing-line">Direct relationships with learners can create both consumer demand and employer-funded opportunities.</p>
-      </section>
-
-      <section class="slide dark thesis" id="direction" aria-labelledby="title-5">
-        <p class="overline">04 / Proposed creative direction</p>
-        <h2 id="title-5">People who help you<br /><em>put knowledge to work.</em></h2>
-        <p class="thesis-text">Let prospective learners experience ONLC’s guidance before they enroll.</p>
-        <div class="thesis-bottom"><p>Real instructors explaining.<br />Real questions getting answered.</p><p>Clear expectations about the class.<br />Useful skills connected to everyday work.</p></div>
-        <p class="source">A proposed positioning direction for discussion. Learner stories require permission and supported outcomes.</p>
-      </section>
-
-      <section class="slide" id="solutions" aria-labelledby="title-solutions">
-        <p class="overline">05 / Four connected solutions</p>
-        <h2 id="title-solutions">Several ways to close<br /><em>the connection gap.</em></h2>
-        <div class="solutions">
-          <article><span class="solution-number">01</span><div><h3>Make expertise tangible</h3><p>Instructor demonstrations, short lessons, and live Q&amp;A. Let people experience the quality of the teaching.</p><span class="solution-purpose">Addresses: “Why pay for expert guidance?”</span></div></article>
-          <article><span class="solution-number">02</span><div><h3>Make the learner recognizable</h3><p>Permissioned learner stories and workplace examples. Connect training to a problem the audience already has.</p><span class="solution-purpose">Addresses: “Is this relevant to someone like me?”</span></div></article>
-          <article><span class="solution-number">03</span><div><h3>Make change easier to navigate</h3><p>Curated updates with instructor interpretation. Explain what matters, what to try, and when training can help.</p><span class="solution-purpose">Addresses: “What should I learn next?”</span></div></article>
-          <article><span class="solution-number">04</span><div><h3>Make the next step clear</h3><p>Relevant landing pages, advisor handoffs, and manager-ready training briefs. Connect attention to a useful action.</p><span class="solution-purpose">Addresses: “How do I get started or secure approval?”</span></div></article>
-        </div>
-        <p class="source">Proposed solutions. Hector can prioritize or combine them according to ONLC’s goals, resources, and audience evidence.</p>
-      </section>
-
-      <section class="slide" id="examples" aria-labelledby="title-6">
-        <p class="overline">06 / Content in practice</p>
-        <h2 id="title-6">Useful first.<br /><em>Recognizably ONLC.</em></h2>
-        <p class="section-lede">Original concepts to show the approach. Select a format to explore it.</p>
-        <div class="example-tabs" role="tablist" aria-label="Content concepts">
-          <button role="tab" aria-selected="true" aria-controls="sample-video" id="tab-video" data-sample="video">Instructor video</button>
-          <button role="tab" aria-selected="false" aria-controls="sample-carousel" id="tab-carousel" data-sample="carousel" tabindex="-1">Learner carousel</button>
-          <button role="tab" aria-selected="false" aria-controls="sample-curation" id="tab-curation" data-sample="curation" tabindex="-1">Curated guidance</button>
-        </div>
-        <div class="example-panel" role="tabpanel" id="sample-video" aria-labelledby="tab-video">
-          <div class="sample-hero"><span class="small-label">30–45 second video concept</span><h3>“Before you trust<br />that total…”</h3><p>An ONLC instructor checks a spreadsheet total by asking three simple questions.</p></div>
-          <ol class="script-list"><li><span>Opening</span>“Does this total include the rows you actually meant to count?”</li><li><span>Demonstration</span>Check the formula range, filters, and any numbers stored as text. Show one mistake and the correction.</li><li><span>Invitation</span>“What spreadsheet task slows you down every week?” Invite a question and offer a relevant class link.</li></ol>
-        </div>
-        <div class="example-panel" role="tabpanel" id="sample-carousel" aria-labelledby="tab-carousel" hidden>
-          <div class="sample-hero"><span class="small-label">Five-frame carousel concept</span><h3>“Start with the<br />task you repeat.”</h3><p>A practical route into Excel training, organized around a learner’s work.</p></div>
-          <ol class="script-list"><li><span>Frames 1–2</span>“What do you rebuild every Friday?” Name a recurring report, cleanup task, or calculation.</li><li><span>Frames 3–4</span>Show the relevant skill and what an instructor helps you practice. Explain how live online learning works.</li><li><span>Frame 5</span>“Tell an advisor what you need to do. Find a course that fits.”</li></ol>
-        </div>
-        <div class="example-panel" role="tabpanel" id="sample-curation" aria-labelledby="tab-curation" hidden>
-          <div class="sample-hero"><span class="small-label">Recurring editorial format</span><h3>“What changed.<br />What it means<br />for your work.”</h3></div>
-          <ol class="script-list"><li><span>Source</span>Select one relevant vendor update. Link to the original and verify its date and availability.</li><li><span>Interpretation</span>Have an instructor explain who it affects and demonstrate one practical use.</li><li><span>Next step</span>Suggest a small task to try. Connect readers to guidance or training when it fits their need.</li></ol>
-        </div>
-        <p class="source">Illustrative concepts, not published ONLC campaigns or evidence of measured results.</p>
-      </section>
-
-      <section class="slide dark" id="learning-loop" aria-labelledby="title-7">
-        <p class="overline">07 / The continuous learning loop</p>
-        <h2 id="title-7">Every cycle informs<br /><em>the next one.</em></h2>
-        <div class="cycle" aria-label="Recurring marketing process">
-          <div><span>01</span><h3>Listen</h3><p>Questions, objections, sales conversations, and audience behavior.</p></div>
-          <div><span>02</span><h3>Create & curate</h3><p>Choose a useful idea. Develop it with an instructor or advisor.</p></div>
-          <div><span>03</span><h3>Publish</h3><p>Adapt for the channel and give each piece a clear next step.</p></div>
-          <div><span>04</span><h3>Measure</h3><p>Connect content response to inquiries, course fit, and enrollment.</p></div>
-          <div><span>05</span><h3>Improve</h3><p>Keep what helps. Change what underperforms. Record why.</p></div>
-        </div>
-        <p class="loop-return">The next brief begins with what the last cycle taught us.</p>
-        <p class="source">Proposed operating model. Human review guides decisions as the program evolves.</p>
-      </section>
-
-      <section class="slide" id="roles" aria-labelledby="title-8">
-        <p class="overline">08 / AI and people</p>
-        <h2 id="title-8">AI supports the operation.<br /><em>People give it direction.</em></h2>
-        <div class="table-wrap"><table><caption class="sr-only">Responsibilities in the proposed content program</caption><thead><tr><th scope="col">Work</th><th scope="col">AI support</th><th scope="col">Human responsibility</th></tr></thead><tbody>
-          <tr><th scope="row">Audience research</th><td>Group questions and surface patterns.</td><td>Hector selects the audience and business priority.</td></tr>
-          <tr><th scope="row">Content production</th><td>Draft, transcribe, caption, and adapt formats.</td><td>Creators shape the story. Experts verify the teaching.</td></tr>
-          <tr><th scope="row">Campaign operations</th><td>Prepare schedules, check links, and flag exceptions.</td><td>The team approves publishing and campaign changes.</td></tr>
-          <tr><th scope="row">Performance learning</th><td>Summarize results and propose the next test.</td><td>Hector interprets outcomes and directs investment.</td></tr>
-        </tbody></table></div>
-        <p class="closing-line">The system evolves through evidence and accountable decisions.</p>
-      </section>
-
-      <section class="slide" id="rhythm" aria-labelledby="title-9">
-        <p class="overline">09 / A proposed operating rhythm</p>
-        <h2 id="title-9">One human conversation.<br /><em>A connected content series.</em></h2>
-        <div class="rhythm-layout">
-          <div class="session"><span class="small-label">Illustrative production cycle</span><p class="big-number">1</p><h3>Instructor recording session</h3><p>Capture a useful lesson, a common mistake, and the question learners ask most often.</p></div>
-          <div class="lined-list"><div><h3>During the week</h3><p>Develop a short video, a visual explanation, and a useful follow-up. Adapt to channel behavior rather than posting identical copies everywhere.</p></div><div><h3>At the weekly review</h3><p>Read responses, ask advisors about lead quality, and choose the next topic or creative test.</p></div><div><h3>At the monthly review</h3><p>Review conversion and effort by content theme. Adjust the editorial plan, distribution, and production capacity.</p></div></div>
-        </div>
-        <p class="source">Cadence and volume are proposals. Agree them with Hector and ONLC against available people, budget, and response capacity.</p>
-      </section>
-
-      <section class="slide" id="measurement" aria-labelledby="title-10">
-        <p class="overline">10 / Measurement that changes decisions</p>
-        <h2 id="title-10">Attention matters.<br /><em>What follows matters too.</em></h2>
-        <div class="measurement">
-          <div><span class="small-label">Resonance</span><h3>Did it help?</h3><p>Watch time, saves, meaningful questions, and useful replies.</p><span class="decision">Guides the next creative brief.</span></div>
-          <div><span class="small-label">Consideration</span><h3>Did it create interest?</h3><p>Relevant visits, webinar attendance, and advisor inquiries.</p><span class="decision">Guides the offer and next step.</span></div>
-          <div><span class="small-label">Business outcome</span><h3>Did it lead to training?</h3><p>Qualified inquiries, enrollments, revenue, and repeat demand.</p><span class="decision">Guides where to invest.</span></div>
-        </div>
-        <p class="closing-line">Set a baseline. Track self-paid and employer-funded learners separately. Compare results against the full cost of the program.</p>
-        <p class="source">Targets follow baseline measurement. No conversion lift or return on investment is assumed.</p>
-      </section>
-
-      <section class="slide" id="starting-point" aria-labelledby="title-11">
-        <p class="overline">11 / The starting point with Hector</p>
-        <h2 id="title-11">A focused beginning.<br /><em>An ongoing program.</em></h2>
-        <div class="two-col"><p class="statement">Start with one audience and one course family. Build the operating rhythm, then expand where the evidence supports it.</p><div class="lined-list"><div><h3>Align the business need</h3><p>Identify what has weakened: demand, enrollment, purchase size, retention, or profitability.</p></div><div><h3>Choose a first content series</h3><p>Match a real learner problem with an available ONLC expert and a relevant training offer.</p></div><div><h3>Connect publication to feedback</h3><p>Establish attribution, lead follow-up, and access to the results needed for each review.</p></div></div></div>
-        <div class="proposal"><span>Proposed partnership</span><p>Hector leads strategy. Our team creates, curates, and operates the content program. ONLC supplies expertise and customer feedback.</p></div>
-      </section>
-
-      <section class="slide sources-slide" id="evidence" aria-labelledby="title-12">
-        <p class="overline">Reference / Evidence & assumptions</p>
-        <h2 id="title-12">A grounded starting point</h2>
-        <div class="two-col"><div><h3>Public evidence</h3><ul class="sources-list"><li><a href="https://www.onlc.com/aboutus.htm" target="_blank" rel="noopener">ONLC company overview</a><span>History and delivery model.</span></li><li><a href="https://www.onlc.com/register.htm" target="_blank" rel="noopener">Registration and policies</a><span>Delivery formats, retakes, and conditional Ready to Run status.</span></li><li><a href="https://www.onlc.com/certification-computer-training.htm" target="_blank" rel="noopener">Training and Learning Credits</a><span>Certification and organizational purchasing offers.</span></li><li><a href="https://www.instagram.com/onlc.training/" target="_blank" rel="noopener">ONLC Instagram</a> and <a href="https://www.linkedin.com/company/onlc/" target="_blank" rel="noopener">LinkedIn</a><span>Limited public content sample reviewed September 28, 2026.</span></li><li><a href="https://www.linkedin.com/feed/update/urn:li:activity:7506807485966761986/" target="_blank" rel="noopener">Community teaching story</a><span>An existing example of human, contextual storytelling.</span></li></ul></div><div class="lined-list"><div><h3>Working assessment</h3><p>ONLC can make its human expertise more visible and develop stronger relationships with individual learners.</p></div><div><h3>Still to establish</h3><p>The scale and causes of the performance change, historical channel contribution, recent social results, and viable audience economics.</p></div><div><h3>Proposal status</h3><p>Prepared for Hector Salazar. Creative concepts and operating choices invite discussion. This presentation reports no private analytics or proven campaign returns.</p></div></div></div>
-        <p class="endline">ONLC / Human connection. Continuous improvement.</p>
-      </section>
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