Fabio
97 lines
6.7 KiB
Markdown
97 lines
6.7 KiB
Markdown
---
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type: "Bill"
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title: "Deceased personalities."
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description: "Existing law establishes a cause of action for damages on behalf of specified injured parties for the unauthorized use of a deceased personality's name, voice, signature, photograph, or likeness for commercial purposes within 70 years of the personality's death, except as specified. Existing law defines \"deceased personality\" for purposes of these provisions as any natural person whose name, voice, signature, photograph, or likeness has commercial value at the time of his or her death, whether or not during the lifetime of that natural person the person used his or her name, voice, signature, photograph, or likeness on or in products, merchandise, or goods, or for purposes of advertising or selling, or solicitation of purchase of, products, merchandise, goods, or services."
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jurisdiction: "us/states/ca"
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legislature: "California Legislature"
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session: "20092010"
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identifier: "AB 585"
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citation: "California AB 585 (20092010)"
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classification: ["bill"]
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subjects: ["Deceased personalities."]
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status: "enacted"
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primary_sponsors: ["Cook"]
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version_count: 6
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action_count: 28
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vote_count: 6
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first_action: "2009-02-25"
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last_action: "2010-05-17"
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source: "openstates"
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source_identifier: "ocd-bill/6eaebc41-cfe7-4e56-af96-a90fd03e5ad4"
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source_url: "http://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=200920100AB585"
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source_hash: "de740d67d547e4b645cb3ad91c1a8ad1cf0fa5b8568a0da26454f6c06c9ae071"
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vintage: "2026-07-01"
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source_snapshot: "https://data.openstates.org/daily/2026-07-01/public.pgdump"
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retrieved_at: "2026-07-06"
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confidence: "reported"
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tags: ["legislation", "bill", "us-ca"]
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---
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# California AB 585 (20092010) — Deceased personalities.
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Existing law establishes a cause of action for damages on behalf of specified injured parties for the unauthorized use of a deceased personality's name, voice, signature, photograph, or likeness for commercial purposes within 70 years of the personality's death, except as specified. Existing law defines "deceased personality" for purposes of these provisions as any natural person whose name, voice, signature, photograph, or likeness has commercial value at the time of his or her death, whether or not during the lifetime of that natural person the person used his or her name, voice, signature, photograph, or likeness on or in products, merchandise, or goods, or for purposes of advertising or selling, or solicitation of purchase of, products, merchandise, goods, or services.
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## Version chain
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The bill's text revisions, in order — the diff chain from filing to enrollment.
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1. **02/25/09 - Introduced** (filed) — [source](https://leginfo.legislature.ca.gov/faces/billPdf.xhtml?bill_id=200920100AB585&version=20090AB58599INT)
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2. **04/21/10 - Amended Senate** (committee substitute) — [source](https://leginfo.legislature.ca.gov/faces/billPdf.xhtml?bill_id=200920100AB585&version=20090AB58597AMD)
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3. **05/17/10 - Chaptered** (committee substitute) — [source](https://leginfo.legislature.ca.gov/faces/billPdf.xhtml?bill_id=200920100AB585&version=20090AB58595CHP)
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4. **09/03/09 - Amended Senate** (committee substitute) — [source](https://leginfo.legislature.ca.gov/faces/billPdf.xhtml?bill_id=200920100AB585&version=20090AB58598AMD)
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5. **AB585** (committee substitute) — [source](http://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=200920100AB585)
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6. **05/04/10 - Enrolled** (enrolled) — [source](https://leginfo.legislature.ca.gov/faces/billPdf.xhtml?bill_id=200920100AB585&version=20090AB58596ENR)
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## Votes
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- AB 585 COOK Concurrence in Senate Amendments — **pass** (pass) · lower
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- Do pass. — **pass** (pass) · upper
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- Assembly 3rd Reading AB585 Duvall By Denham — **pass** (pass) · upper
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- AB 585 DUVALL Consent Calendar Second Day Regular Session — **pass** (pass) · lower
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- Assembly 3rd Reading AB585 Cook By Denham — **pass** (pass) · upper
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- Do pass, to Consent Calendar. — **pass** (pass) · lower
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## Sponsors
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- Cook — primary (person)
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- Anderson — coauthor (person)
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- DeVore — coauthor (person)
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## Timeline
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The legislative action history — every referral, reading, and vote.
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- **2009-02-25** Read first time. To print. `reading-1`
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- **2009-02-26** From printer. May be heard in committee March 28.
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- **2009-03-12** Referred to Com. on JUD. `referral-committee`
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- **2009-04-14** From committee: Do pass. To Consent Calendar. (April 14). `committee-passage-favorable, committee-passage`
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- **2009-04-15** Read second time. To Consent Calendar. `reading-2, reading-1`
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- **2009-04-20** Read third time, passed, and to Senate. (Ayes 75. Noes 0. Page 986.) `reading-3, passage, reading-1`
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- **2009-04-20** In Senate. Read first time. To Com. on RLS. for assignment. `reading-1`
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- **2009-04-30** Referred to Com. on JUD. `referral-committee`
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- **2009-06-22** In committee: Set, first hearing. Hearing canceled at the request of author.
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- **2009-06-29** In committee: Hearing postponed by committee.
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- **2009-07-01** In committee: Hearing postponed by committee.
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- **2009-07-08** From committee: Do pass. (Ayes 5. Noes 0.) (July 7). `committee-passage-favorable, committee-passage`
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- **2009-07-09** Read second time. To third reading. `reading-2, reading-1`
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- **2009-09-03** Read third time, amended. To second reading. `reading-3, amendment-passage, reading-1`
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- **2009-09-04** Read second time. To third reading. `reading-2, reading-1`
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- **2009-09-08** Read third time, passed, and to Assembly. (Ayes 24. Noes 10. Page 2291.) `reading-3, passage, reading-1`
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- **2009-09-09** In Assembly. Concurrence in Senate amendments pending.
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- **2010-03-25** Ordered returned to Senate.
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- **2010-03-25** In Senate. Held at Desk.
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- **2010-04-21** Action rescinded whereby the bill was read third time, passed, and to Assembly. `reading-3, passage`
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- **2010-04-21** Read third time, amended. To second reading. `reading-3, amendment-passage, reading-1`
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- **2010-04-22** Read second time. To third reading. `reading-2, reading-1`
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- **2010-04-29** Read third time, passed, and to Assembly. (Ayes 34. Noes 0. Page 3381.) `reading-3, passage, reading-1`
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- **2010-04-29** In Assembly. Concurrence in Senate amendments pending. May be considered on or after May 1 pursuant to Assembly Rule 77.
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- **2010-05-03** Senate amendments concurred in. To enrollment. (Ayes 76. Noes 0. Page 4973.) `amendment-passage, committee-passage-favorable`
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- **2010-05-05** Enrolled and to the Governor at 3 p.m.
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- **2010-05-17** Approved by the Governor. `executive-signature`
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- **2010-05-17** Chaptered by Secretary of State - Chapter 20, Statutes of 2010.
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## Source
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OpenStates / OpenCivicData bulk snapshot [2026-07-01](https://data.openstates.org/daily/2026-07-01/public.pgdump); origin `ocd-bill/6eaebc41-cfe7-4e56-af96-a90fd03e5ad4`. Confidence: reported (aggregated from official California legislature records).
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